Company Name: Sabawanaag General Trading
Location: Across Somalia, Somaliland
Industry: Foodstuff, Building Materials, Engine Oil
Company Size: +100
Apps Implemented: Sales, Manufacturing, Accounting, Employees, Inventory, Purchase, WhatsApp
No. of Odoo Users: +40
Hosting Type: Odoo Online
Implementation Time: 6 Months (including testing)
Before
Sabawanaag General Trading has been a leading distributor of foodstuff, building materials, and engine oil across Somalia. While the company maintained a strong presence in its sector, managing multiple product lines and a growing network of customers posed significant challenges. Reliance on separate systems for accounting, inventory, and sales led to inefficiencies, delayed reporting, and limited visibility into operations, making it harder to scale effectively.

The Challenge
- Disconnected systems causing data silos and operational inefficiencies.
- Difficulty tracking inventory and sales across multiple product lines.
- Limited real-time visibility into accounting, logistics, and procurement.
- High operational costs and delayed decision-making.
Solution
Sabawanaag General Trading adopted Odoo ERP to unify its operations under a single platform. Key modules implemented included Accounting, Inventory, POS, Purchase, Employees, Website, Document, and WhatsApp integration.
The ERP system streamlined workflows across foodstuff, building materials, and engine oil distribution. Inventory management became automated and accurate, sales and purchase orders were tracked in real-time, and employee workflows were organized efficiently. The WhatsApp integration enhanced direct communication with suppliers and customers, improving responsiveness.
The implementation, completed in just two months, minimized disruption and quickly equipped the company with tools to manage its operations seamlessly.
After
The results were transformative. Sabawanaag General Trading achieved full operational visibility, enabling faster and more informed decisions. Inventory, sales, and accounting processes were streamlined, reducing errors and operational costs. Teams collaborated more effectively, while customer service at retail and distribution points improved. With a unified ERP system, the company was empowered to scale confidently and serve its clients more efficiently across Somalia.
Key Achievements
- Centralized operations across multiple product lines.
- Improved efficiency and reduced operational costs within two months of implementation.
- Enhanced real-time visibility of inventory, sales, and accounting.
- Strengthened team collaboration through Odoo Document and WhatsApp apps.
- Faster decision-making and improved customer service.